Searchlight Interactive offers a full range of search engine optimization and search engine marketing services.

The Searchlight Interactive Search Engine Optimization Process (four phases to SEO success). (Why is SEO important?

Competitive analysis and market evaluation
a. Clearly define goals and objectives
b. Keyword research
c. Competitive analysis
d. Current search engine rankings (if site exists)
e. Known & potential audiences (growth areas)

SEO site analysis and optimization
a. Structure/code health
b. Overall and page-level content
c. Navigation methodology and location
d. Search Engine index status
e. Inbound link quality and quantity
f. Page content, organization, hierarchy, design

Track, report, improve organic ranking (and repeat until stable, high rankings are achieved)

Link building